01 / 08
Scroll
Originally from Sardinia, Italy, Alice started her barbering career in London in 2011 — studying the craft and spending four years sharpening her technique in one of the world's most competitive cities for the trade.
From London she moved to Rome, then made San Francisco home nine years ago. Today she works out of Blades, right in the heart of North Beach and FiDi at 13 Columbus Ave.
Her work is precise, personal, and rooted in European technique. Every cut is about making the client feel confident — not just looked-after.
All bookings through Booksy · Walk-ins welcome when available
"I bring European technique, Italian style, and years of experience. My work is detailed, precise, and personal — focusing on making every client feel confident."
— Alice Cocco · Master Barber · Blades San Francisco
"Alice does a great job and creates a great environment. One of the best barbers I've had in San Francisco — always leaves me looking sharp."
"Incredible attention to detail. Alice listened to exactly what I wanted and delivered something even better. The shop has such a great classic SF vibe too."
"I've been coming to Alice for over a year. The precision is unlike anything I've found elsewhere in the city. European technique — you feel the difference immediately."
| Monday | 10:00 am – 6:00 pm |
| Tuesday | Closed |
| Wednesday | 9:00 am – 6:00 pm |
| Thursday | 9:00 am – 6:00 pm |
| Friday | 10:00 am – 7:00 pm |
| Saturday | 9:00 am – 4:00 pm |
| Sunday | Closed |
Blades — Alice Cocco
13 Columbus Ave, San Francisco, CA 94111
Phone: (628) 234-4633
Email: alicecocco@live.it
Walk-ins welcome when available
For bookings, use Booksy. For everything else — questions, events, or just to say hello — reach out directly.